SEO Training & Workshops
The best SEO outcome for most businesses is a team that understands search well enough to make good decisions in-house, supported by specialists for the work that genuinely requires them. Our training puts that understanding in-house.
What this service covers
We built the training arm of SEO Experts Academy because we kept seeing the same problem: businesses paying agencies for years without their internal teams developing any understanding of what was being done or why. When the agency relationship ended, everything that had been learned walked out the door with it. Our training programmes are built around the specific knowledge gaps of each team. We do not deliver generic SEO courses. We review your site, your rankings, your competitive landscape, and the tools your team already uses, and we build a custom training curriculum that teaches SEO through the lens of your actual situation. Training is delivered as structured workshops (typically 3-4 sessions of 90 minutes each), followed by a period of supported implementation where your team applies what they have learned while we are available for questions. Topics can include keyword research methodology, on-page optimisation standards, content briefing and quality guidelines, Google Search Console for decision-making, link profile review and link building fundamentals, and e-commerce SEO for teams managing product catalogues. We train teams in Spanish and English. All sessions are recorded for future reference.