E-commerce SEO
E-commerce SEO is not just organic SEO with products added. Category page structure, faceted navigation, product URL logic, duplicate content from variants, and structured data for rich results all require specific handling that generic SEO approaches get wrong.
What this service covers
E-commerce sites face a unique set of technical and structural challenges. Large product catalogues generate enormous numbers of nearly identical URLs that can cause crawl budget waste and duplicate content problems. Category navigation with filters creates URL variants that multiply the indexation problem. Product pages need structured data to qualify for rich results (price, availability, ratings), which can significantly improve click-through rates even before rankings improve. For multi-language stores, hreflang implementation errors are extremely common and cause search engines to show the wrong language version to the wrong users. Our e-commerce SEO service addresses all of these systematically. We start with a technical audit focused on the specific challenges of e-commerce: indexation of category variants, product URL canonicalisation, structured data for product schema and breadcrumbs, internal linking from category to product pages, and page speed on product detail pages (often the slowest pages on e-commerce sites due to image density). We then move into category optimisation: keyword targeting for each category, category description content that passes Google's quality threshold, and facet configuration to prevent low-value URL proliferation. For product pages, we optimise title tags, meta descriptions, and content at scale using templating logic that requires no manual page-by-page editing.